Posts Tagged ‘Cover Letter’

Writing Cover Letters That Sizzle

Monday, July 12th, 2010

Anything being sent to a decision-maker should sell you, not just state facts. When conducting a job search, your cover letter and resume are in a pile for the decision-maker to review, one by one, along with a vast number of other documents submitted by other hopeful individuals. The odds that YOUR document is the very first ones on the pile are about a zillion to one! This means the decision-maker has probably read X number of cover letters (and resumes) before reaching your set of documents. With that in mind, I never recommend you start the cover letter with the sentence used in so many other letters:

“Pursuant to your recent advertisement in the New York Times for the position of Staff Accountant, I am enclosing my resume for your review.”

B-O-R-I-N-G!! Plus, the decision-maker probably just read this same (or very similar) sentence about five dozen times. Remember, you want to GRAB the decision-maker’s attention and SELL yourself to them.

Since the cover letter is designed to market you to potential employers, don’t state the obvious. If the cover letter does not create a sense of excitement and entice the reader, it is a waste of your time for writing it and a waste of time for the reader reading it.

Keep track of how many times you use the words “I” andor “my”. After you write the letter, take a pen and circle all the I’s and my’s in the letter: more than five? Time to re-write some of the sentences.

Here’s an illustration of how to do that: instead of writing “I am looking for an opportunity for advancement with a new employer. My background is in retail management and I feel well-qualified for the Store Manager position with your company” you can write, “A background in retail management and proven record of obtaining results as a Store Manager are key elements in qualifying me for consideration as part of your team.”

Remember the PURPOSE of the cover letter: to highlight your background in the right light, sell your skills, and show the potential employer you are worthy of an interview. Explaining what you WANT throughout the letter doesn’t tell the reader the BENEFIT of what you can offer, which is imperative for you to be successful.

One of the techniques I like to use in cover letters is to pull out the top 4 or 5 achievements and mention them in bullet form with the letter. It serves as a wonderful focus point for readers’ eyes and draws their attention immediately to your strengths. Here’s a brief highlight in what would naturally be a longer cover letter:

…Recognized as a top-performer and dedicated professional, my record of achievements include: · Generating a 58% increase in new business during tenure as Regional Advertising Manager · Boosting client media coverage 50% and developing partnerships with previously unsecured media contacts

There are many ways to say things but, as you can see, some words have a stronger impact on readers than others. In cover letters, e-resumes, and traditional resumes, you can change the reader’s perception in a heartbeat by substituting various words or phrases for more traditional (and outdated) verbiage. See the outline below:

NON-AGGRESSIVE VERBIAGE

Set up entire department from scratch
Worked closely with department heads
Helped produce £3 million in sales
Helped new employees
In-depth knowledge of capital markets and corporate finance
Assisted marketing department in strategies and bids
Reduced expenses by 10%

AGGRESSIVE VERBIAGE

Established department from inception through successful operation
Fostered relationships with department heads
Instrumental in generating £3 million in sales
Aided new employees
Expertise in capital markets and corporate finance
Actively participated in formulating marketing strategies
Slashed (or cut) expenses by 10%

In short, aggressive writing makes you SIZZLE, while passive writing tells your “story.” Remember your goal is to effectively market yourself, not to author your employment biography.

Preparing for a Job Interview: A Life Changing Experience

Friday, July 10th, 2009

Whether it is your first job after graduation or a well-considered career move, you always need to be well prepared for the interview. Ensure that your resume is well written. To stand out from the crowd, a professionally written resume is a wise investment. A well-written resume and cover letter will ensure that you are called for a job interview. The process of interviews intimidates many, but you should look at it as a discussion to determine if you are suitable for the job and if this company is right for you. Keep in mind that being well prepared for an interview is as important as the interview itself.

From the first contact, you make with your prospective employer you will be assessed as a prospective employee. You will be evaluated on your level of professionalism, language, and interest in the position.

Do Not Leave Anything to Chance
Most people find the preparation for the interview more stressful than the interview itself. Your preparation for the interview should not leave anything to chance, as you can be sure, neither will your prospective employer. You should have a specific plan of action:

• Prior to the interview, do some online research so you know as much as possible about the company and its corporate objective and mission. Make sure your responses at the interview are a good fit for the company.
• Be sure of the interview format: what do you need to bring with you; whether you will be required to make a presentation, and how long the interview is likely to last.
• You should be dressed appropriately for the occasion – neatly and professionally.
• Check out the time required to reach the venue of the interview, and plan to reach at least 10 to 15 minutes early.
• Rehearse your answers to possible questions.
• Act with poise and be relaxed.
• Always carry extra copies of your resume, in case the interview panel needs a copy.
• Prepare your own set of questions to ask the employer.
• Be well prepared to answer how your experience, education and skills will be an asset to the position you have applied for.

When answering questions, be specific but succinct - try to not respond with long, drawn out answers. Your complete demeanor should reflect your confidence. Neatly fill out the application form. Greet everyone with a firm handshake, and wait to be invited to sit before taking a chair. Do not slouch in the chair and sit up. When talking, smile and always maintain eye contact. Know all your interviewers by name and address them appropriately.

Post Interview Actions
Once the interview is over, thank everyone present and comment about enjoying being there and your continued interest in being considered for the position. It is crucial that you follow-up with a thank you letter that is short and brief. It should reiterate no more than 3 of your strongest skills that you can offer the employer. Do call the employer and do not email the employer unless you have express permission to do so. This will convey your interest for the job, and will demonstrate your follow up skills and enthusiasm for the job.

The impression you have left, your confidence, poise and posture, along with your knowledge on the subject will be an opening for a follow up interview.

Tackling Tough Interview Questions – Be Prepared!

Tuesday, July 7th, 2009

Immediately upon graduation, most college students start filling in job applications in hopes of securing a job interview. Prior to this, these graduates need to have an impressive graduate resume. Resume writing is an art that is best left to professional resume writers that specialize in graduate and entry level resumes. A good cover letter and an impressive resume is the first step towards being granted a job interview.

Now that you have secured an interview, you need to prepare for the tough questions that lie behind the employers’ door. The majority of people considers the expected questions and prepare for these. Many rehearse the answers so that they sound confident while answering them. Practicing responses in advance keeps a check on nervousness, and you sound professional and confident. However, with the job market so competitive and so many applicants applying for the same job, employers have come up with a way to weed out applicants and let the cream rise to the top. Employers will ask questions that are difficult, make your pulse race and be tough to answer.

Tough Questions You Can Expect
Let us take a closer look at some of the tough questions you may be asked and what a likely response could be:

• You have no experience. Why should I consider you? – You need to be persuasive. Mention your ability to overcome deficiencies. Also, mention how you increased your knowledge through education, internships and summer jobs. Perhaps explain how your ability to master new technology made your colleagues turn to you for advice. Detail how your budding management skills would have a positive impact on the organization.

• How did you resolve a conflict, if you had any, with your professor or last employer? – You need to accept that you had disagreements with your professors or past employers that required resolution. Give specific examples of how you coped and resolved the issue without being judgmental of your professor or previous employer. To answer this question correctly, you need to show that you are able to see the other persons view in the dispute, consider all options and then act rationally. That is what the employer is looking for. The employer really does not care who was right or wrong but what is important is how you handled yourself and the situation.
  
• How would your professors (or last employer) describe you? – Explain that all would agree that you were a very energetic person who always accomplished whatever task was at hand. You were dependable, creative and possessed a keen eye to apply your knowledge in a very practical sense. Inform the interviewer that you have references for his consideration to backup your comments.

• In your opinion, what are the qualities of a successful manager? – Be brief, clear and meaningful with your answer – as this is a true quality of an excellent manager. Some qualities you could mention are collaborative leadership, visionary planning, understanding the corporate objectives. Also, highlight how to interpret these to increase revenues and service the clientele. You can finish your response by giving an example of a person you consider to be a true leader.

• What is your greatest weakness? – Everyone has one so never answer this question in a lame manner. Be precise and confident in expressing to the employer what you feel your greatest weakness is. Then immediately explain how your main achievement has been to recognize your greatest weakness and work on overcoming the issue.

Do Not Skip The Follow Up After An Interview

Tuesday, June 2nd, 2009

How to write a thank you letter to use after an interview, a phone interview, or even to someone who passed your name on to a hiring manager is an art that is not taught as often as it should be by placement services and others who help job seekers with finding jobs. They always cover the basics of resume writing, interview preparation, cover letter writing, how to create a reference sheet, and even how to prepare a salary history, which isn’t even required that often, but how to write a thank you letter is a subject that should be covered. It is a necessary skill that puts the capstone on the interview or other contact you had, makes you appear to be thoughtful and intelligent, and puts you above the crowd.

Some hiring managers are so swamped with resumes and cover letters when they post a listing on an online job bank or run a newspaper classified ad that they look for reasons to discard resumes. Having five hundred resumes in your email in box can be quite intimidating. Some hiring managers have been known to send out an automated response to all applicants letting them know that the resume was received. They will then sit back and wait for further communication. If an applicant knows how to write a thank you letter they have a jump on the competition immediately.

How to do it? As in all formal correspondence it should be block formatted with proper spelling, addresses and salutations. Keep it short—two or three paragraphs. In the first paragraph express your primary purpose by thanking the person you are writing to for their time and consideration. Business people are busy and time is a valuable commodity. In the second paragraph restate one or two key job skills you can bring to the position. Remind the reader as to why you are a good candidate for the job. In the third paragraph, thank the reader again, and reiterate that you are available by phone, email or in person should they have further questions. End with the traditional business ending “sincerely yours”.

An example of how knowing how to write it occurred with one job seeker a few years ago at a business brokerage in the Midwest. This job seeker was already working as a part-time telemarketer. She was competing for a full-time office manager position against two other. One of the men had a bachelors degree and the other was about to receive her bachelors. Both had several more years experience in office administration Obviously the other candidates were more qualified than the first applicant, but she knew how to write a thank you letter, and proved it. After her interview with the company owner, the managing broker and the old office manager (who was retiring and helping choose her own replacement) the fist candidate composed a thank you letter. She then printed out individualized copies for each person she interviewed with mailed them that evening. When the interviewers received them the next day they were impressed with her thoughtfulness and adherence to protocol. Despite the fact that the other two applicants were more qualified, she was hired. The fact that she knew how to write one probably got her the job she was seeking.

Many hiring managers will interview multiple candidates and only hire from those who send thank you letters. Some studies have shown that only one in ten applicants see the importance of thank you letters, so it should be obvious that if you know how to write a thank you letter you have a very important job skill.